Devon’s crisp aficionados, Burts, have launched a limited edition prawn cocktail flavour in collaboration with the Royal National Lifeboat Institution (RNLI).
The charity helped develop the bold packaging, which features an image of a lifeboat, and 5p from the sale of every pack will be donated to the RNLI.
By partnering with the RNLI, Burts hopes to raise vital funds for the charity so they can continue ensuring people enjoy “our stunning Devon beaches safely”.
With its Devonshire roots at the heart of the Burts brand, the new Prawn Cocktail flavour continues to champion the RNLI’s water safety message, which was first introduced on packaging last year with Burts’ Sea Salt and Sea Salt and Malt Vinegar flavours.
The RNLI’s Float to Live messaging remains on pack to ensure Burts continues to champion coast safety.